Tuesday, 7 February 2012
Monday, 6 February 2012
Evaluation questions for the process of production.
How did you use media technologies in the construction and
research, planning and evaluation stages?
To produce a product that can be synergised over a cross
media platform I used a variety of technologies. Using technology through out
the production enhances the gratification received by the audience. In the
research and planning stages I documented all work in an online blog which
gives greater accessibility for me to expand my evaluation by using portable
technology in a variety of environments to improve and evaluate my ideas and
thought for the product. The accessibility of using online technologies such as
a blog gratifies the audience’s needs to be able to interact with the product
they which to consume over a variety of platforms in different environments eg
on there smart phone on the bus with friends. To enhance this experience I used
slideshare a technology that is used to present ideas and thought process’s in
a formulaic structure throughout the planning and research stages. Using
slideshare was good to present ideas in a creative format however this did not
allow me to evaluate in greater depth on ideas or how they tie with key
concepts. Overall using this technology has more pro’s and cons because being
able to condense large amounts of writings into a presentation allows my
evaluation to have more of a impact. The technologies I used in the construction
stages reflect the complexity needed to layer through and meaning into the
product. For example I used Photoshop to create my magazine front cover and
poster. In each of these products visual imagery and strap lines, tag lines are
used to anchor meaning and inform the audience. Using Photoshop allowed me to
layer this as an exciting visual experience that informs the audience why, who
and where can they see, get this product. Though Photoshop has all the
necessary tools for this it is a lengthy process in creating a product. For
example some things that look good on paper in planning does not come off in
Photoshop so you have to try something else. However this is also a good thing
about using Photoshop as there room to adjust and try something else.
For filming and product construction I used a digital SLR
camera on a tripod for smooth shoots. This was successful as it was portable
and could be used to pull off a variety of shot. Although the focus on the
camera was some times fiddly and did not come off as clearly as others limiting
the amount of footage to work with. Using the SLR meant our footage was
compatible with HD giving a big screen experience and clear sound.
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