Friday 23 September 2011

Marketing Terms and Questions




Define:

Acquisition: The purchasing of a product by a company from another company to increase sales.

Major Distributors: A large company in the film markets who distribute films to audiences. Often part of a conglomerate eg 20th century fox.

Marketability:  The value potential of a product to customers and the benefits of this to the company.

Playability: The wholesale appeal of a film to a wide audience.

Questions:
When is the ideal time for a film’s marketability to be assessed by a distributor?

When a non commissioned film which does not have a distributing deal, sends in a copy of the film for a distributing deal, the distributors will assess then how marketable the film is as a business proposition.

When is the ideal time for a distribution deal to be in place?

Most big films will have a distribution deal in place before filming or even a script has been produced. However this ideal time is only in place if the director has a good relationship with the distributors or a concept has been sold to a distributor.

What government organisation co-ordinates the public funds available in the UK for film production?

Originally this was done by the UK film Council, now it will be handled by the British film Institute which is supported by the national lottery.

How many films per week are released on average in the UK?
No idea.

What generates more money in the UK for films?
Film Rentals.

When is a good time in the year to release a film aimed a young people in the UK?
August.

What is a distribution plan:
The logistics of distributing a film worldwide.

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