Evaluation questions for the process of production.

How did you use media technologies in the construction and research, planning and evaluation stages?

To produce a product that can be synergised over a cross media platform I used a variety of technologies. Using technology through out the production enhances the gratification received by the audience. In the research and planning stages I documented all work in an online blog which gives greater accessibility for me to expand my evaluation by using portable technology in a variety of environments to improve and evaluate my ideas and thought for the product. The accessibility of using online technologies such as a blog gratifies the audience’s needs to be able to interact with the product they which to consume over a variety of platforms in different environments eg on there smart phone on the bus with friends. To enhance this experience I used slideshare a technology that is used to present ideas and thought process’s in a formulaic structure throughout the planning and research stages. Using slideshare was good to present ideas in a creative format however this did not allow me to evaluate in greater depth on ideas or how they tie with key concepts. Overall using this technology has more pro’s and cons because being able to condense large amounts of writings into a presentation allows my evaluation to have more of a impact. The technologies I used in the construction stages reflect the complexity needed to layer through and meaning into the product. For example I used Photoshop to create my magazine front cover and poster. In each of these products visual imagery and strap lines, tag lines are used to anchor meaning and inform the audience. Using Photoshop allowed me to layer this as an exciting visual experience that informs the audience why, who and where can they see, get this product. Though Photoshop has all the necessary tools for this it is a lengthy process in creating a product. For example some things that look good on paper in planning does not come off in Photoshop so you have to try something else. However this is also a good thing about using Photoshop as there room to adjust and try something else.

For filming and product construction I used a digital SLR camera on a tripod for smooth shoots. This was successful as it was portable and could be used to pull off a variety of shot. Although the focus on the camera was some times fiddly and did not come off as clearly as others limiting the amount of footage to work with. Using the SLR meant our footage was compatible with HD giving a big screen experience and clear sound.