Wednesday 15 December 2010

In What ways does your music magazine use, develop or challenge forms and conventions of real music magazines?

In What ways does your music magazine use, develop or challenge forms and conventions of real music magazines?

My music magazine uses some forms and conventions, which are synonimous with music magazines for example barcodes, masthead, straplines these are generic  features of magazines i used all of these to construct my magazine. My magazine is Dubstep genre and i have used mixmag as an example because it is a mainstream music magazine symbolic of Dubstep.
Mix mag uses bold and bright colours symbolic of the genre as ravers use flourecent bright colours to go to raves i did not use this colour scheme as i felt a more conventional scheme would work well as my main image of graffiti represents the genre. Yellow, red, white and black  is a popular conventional colour scheme with other genres aswell as it is often symbolic of the lyrical content potrayed in the genres Kerrang, Rolling stones and XXL all use this colour scheme. Though these genres are different to Dubstep the content potrayed and the lifestyle symbolized by these magazines and the genres they represent is similiar to Dubstep’s lifestyle and lyrical content therefore incorporating a conventional colour scheme which the target audience can identify with, as well as using street iconography makes it market friendly and connotes the target audience.
My masthead connotes the music genre as Dubstep uses street iconography and colloquial language to appeal to its target audience of mainly young male and female teenagers. My masthead symbolises this by using a graffity style font to denote the theme of Dubstep. My main image uses the rule of thirds to give it a realistic edge and a graffiti background which anchors the mast head.
I used mixmag as a template for my music magazine as it represents the genre Dubstep in the market currently. However Mixmag also incorporates clubbing into its magazines which brings the target audiences age up. I used the outline of the mixmags contents page and front page to construct my magazine using a masthead, strap line, cover lines and a barcode. In this way i used conventions and forms of a music magazine however i also challenged conventions using an unconventional graffiti style masthead and main image to represent the target audience.

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