What kind of media institution might distribute your media product and why?

As my media publication is a from a contemporary music genre and therefore it would be unlikely that a traditional retail outlet would sell W.H smith might be an exception as it aims to offer a variety of choice. Large supermarkets such as Morrisons, asda and tescoes would be a good place to market my media product as families shop there and our target audience (16-25) would be able to access it regularly.

HMV specialise in music publications and media products and is widely known to our target audience as afforadable and accessible. Online distribution is a lucrative marketing proposition as it is widely used by our target audience and to everyone with internet which opens up the magazine to a wider audience. A wider audience would be older ravers 30+ looking for older Dubstep songs they new they could use my magazines website to access an archive of Dubstep songs for a monthly subscription. My website would not only offer the target audience access to the lastest news and brand new songs coming through but more than the magazine with exclusive competitions and links to clothing brands that are associated with the artists. Therefore providing the target audience and a wider audience with more than a monthly publication but a weekly place where they have access to gossip, competions, a music archive this is fulfilling the audience gratification theory as the audience are giving a distraction from their working lives and a lifestyle they can buy into which gratifiys them.

As a promotional push the magazine could be sold with an already well known music publication like mixmag. You could sell the distributing rights to a distributing company like IPC are specialists in selling publications in the market owning a whole range of titles. For example IPC distribute NME magazine.